Cebu City is filled with massage salons, and while most offer straightforward services, there are a few spots known for something extra. One place, Chuva Chuva, located along F. Ramos Street near the Fuente Roundabout, has gained a reputation for offering “happy endings” as a standard option. If you zoom in on a local map, you’ll find it marked with a purple pin. The place operates a bit differently than standard massage parlors, providing a unique, if not controversial, service model that’s part of Cebu’s bustling “hidden” nightlife scene.
At Chuva Chuva, the experience starts with a choice: you can go for a session with one or even two girls. They’re not displayed openly in the lobby, though. Instead, after entering, you’ll be guided to a private room, where they introduce the girls in pairs, giving you a chance to make a choice. This system lets you see some of your options up close, but they keep the full lineup a bit mysterious, perhaps due to preferences on the part of some therapists for serving only specific types of clients. Guests are allowed to request new pairs up to three times, so there’s still some flexibility in choosing who you’d like to spend your session with.
For an 80-minute back massage, including the expected “special services,” the going rate is around 1,000 pesos for one girl or 2,000 pesos if you opt for the “VIP” experience with two. About halfway through the session, it’s common for the therapist to offer additional “upgrades,” often suggesting nudity or increased interaction for an added fee, usually around 1,000 pesos. These upsell pitches are straightforward, with phrases like, “Are you ready, sir? This is our specialty!” For those with two therapists, the sales pitch might be something cheeky like, “You can touch four instead of two, sir!”
Chuva Chuva and similar establishments have become popular due to their unique structure and willingness to offer services that push the typical massage boundaries. They operate under a low-profile setup, usually relying on word-of-mouth or specific recommendations within certain online circles. Places like these cater to both local patrons and visitors, creating a unique blend of regular clients and curious newcomers, all while operating discreetly to avoid drawing unwanted attention.
The rising popularity of these spas says a lot about Cebu City’s nightlife scene. It’s growing and evolving, and while much of it remains mainstream, there’s a clear market for these private, hidden-away experiences. For travelers and locals alike, the existence of these “extras” is no secret, and the booming business reflects Cebu’s demand for variety when it comes to entertainment options.
Mike m. luster 